Email marketing is a highly cost-effective way to keep in touch with and retain existing customers as well as attract new clients and increase revenue to your business. Compared with other marketing tactics, email marketing offers you one of the highest returns on investment.
Whilst open rates of email newsletters remain positive, many companies have enjoyed a great deal of success with daily offers and flash sale alerts, we know how important it is that your email strategy has a clear, engaging template design as the foundation for your marketing message – at Cove Solutions we focus on delivering a design across all devices.
Responsive Email Newsletter Designs
Responsive email is a huge step forward for marketers, allowing you to reach your customers on desktop, mobile and tablet with a design that adapts to suit your reader’s device.
In recent years we’ve seen a huge uptrend in users accessing their mailbox via mobile. This adds a whole new range of design considerations as technology continues to diversify.
Our responsive templates ensure your communications look professional across Android, IOS and Windows platforms. Not only that, their ‘fluid’ design responds to fit a vast range of screen sizes and resolutions including retina displays and hi-res devices. You will receive a responsive email template as standard, allowing you and your valued subscribers to get the most out of every email marketing campaign.
The email marketing platform that we use also allows the email to be viewed across all email providers i.e. Outlook, Hotmail, Gmail and Yahoo. We use this tool to test and refine the design of the newsletter.
Email Newsletter Best Practice
All of our email newsletter designs adhere to best practice guidelines and include:
- Links to a web version and a text version
- Clean html
- Alt tags for all images
- The correct balance of images and html
Contact us today to find out more about our advanced email newsletter design services. We can also manage your email marketing from start to finish.