It’s time to start implementing your 2019 marketing plan. But remember you can’t just recycle the same old tools and tactics; you’re going to need to redefine your approach if you want to succeed in 2019.
Get Serious About Video Marketing
Stop us if you’ve heard this before, but video marketing is kind of a big deal. By the end of this year, video will account for 80% of all internet traffic, making it by far the most dominant form of digital content. But in addition to being dominant, it’s also really effective. Video marketers on average get 66% more qualified leads per year and achieve a 54% increase in brand awareness.
If you aren’t yet doing video marketing, or if you’ve merely dipped your toes in the water, it’s time to take the plunge. Fortunately, there are many tools and resources that make it easy to get started.
Put Your Customers First
When setting marketing strategies, most companies put lead generation front and centre. That’s certainly understandable; after all, generating qualified leads is the entire purpose of inbound marketing. However, instead of focusing on meeting your goals, start focusing on meeting the goals of your customers. Their challenges, habits, and processes — can help you better align all of that great content you are developing to meet their needs and drive new business. It’s also essential in creating accurate customers personas to fuel your campaigns.
Time To Start Testing
Marketing is not a set-it-and-forget-it discipline; you need to constantly improve upon your efforts, or you start going backwards. That may sound like a pretty big undertaking, but it’s actually made possible by embracing the power of small tests. Iterative testing, or A/B testing, is the process of creating two (or more) versions of digital marketing assets in order to determine which performs better. You can apply these tests throughout your digital marketing footprint — on your website, in your emails, within your PPC ads, etc. Here at Cove Solutions, we regularly utilise testing as part of our Growth-Driven Design program.
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