Tips For Growing Your Brand’s LinkedIn Page in 2019
Having a solid LinkedIn presence is important for businesses of all sizes. You can use the social network to grow all parts of your company, from finding new employees to finding lucrative new B2B leads and sales. Building and growing a LinkedIn company page is a process, but when done correctly, you can speed up your growth and start driving new sales quickly. If your company is looking to grow its LinkedIn presence, you’re in the right place. Because in this article, we’ll show you how to quickly and effectively grow your LinkedIn presence to reach more people. We focused on tips that are easy to implement and provide relatively quick results in the new year. So without any further ado…
Let’s jump into the tips!
Is your page completely filled out?
Here’s an easy one: make sure all of your company’s LinkedIn page is filled out and in-line with the rest of your social channels. Some things to include are a cover photo, profile photo, an up-to-date phone number and address, and more. This makes your profile look legitimate and professional. One easy way to do this is to go to the admin page for your company page and fill out everything on the page. A note on banner images and profile pictures Make sure that your banner images and profile photos are the same across all of your social media profiles. This makes your brand more recognizable, and your followers will know that your LinkedIn page actually belongs to your company.
Post original (and engaging) content
Make sure you’re consistently posting new content to your LinkedIn company page. This can be a mixture of things, but some low-hanging fruit includes links to blog posts, videos, and infographics. This content is shareable and will keep your followers updated. Don’t have the time to make original content? Consider posting third-party content and branding it with our Link Frames feature. This feature lets you add a custom banner to the top or bottom of third-party content. This makes sure that your followers come back to your website when clicking on links—even if you didn’t write the content yourself.
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